Stories about job opportunities can be a great way to brainstorm design issues. They can also be an important tool to gather feedback from real customers and define new features. Real customer feedback is a great way to come up with innovative and attractive designs. Job stories can be a great way to find out the reasons why a product is not selling.
Job stories are a way of thinking about design problems
Job stories are a way for design teams to understand customer needs and solve problems. They provide enough information to move forward but not so much that the story becomes overly prescriptive. These stories can easily be adapted to suit customer's changing needs.
In the context of Jobs to Be Done, job stories are often used. This methodology focuses primarily on the purpose, motivation, desired outcome and intended outcome of a consumer’s action. This allows designers and marketers to offer more context, as well as a greater focus on the user’s pain.
They can be derived through real customer feedback
Real feedback from customers is a great way to get information about jobs. This can help you understand your customers' anxieties and the contexts they live in. This allows you to discover the many ways people use your product. It is important to keep the job and solution separate. This can make it more difficult for customers to accept your ideas.
These can be used for defining new features
Stories about jobs are a powerful way of defining new features for an app and website. This can be used to understand the needs of specific users and replace traditional User Stories. While stories are not as detailed as specifications, they provide more context. You can also use personas to portray actual users and describe what actions they would like to take in your app. These stories can be used to create testing suites that use behavior-driven development (BDD), or other relevant testing.
Stories about jobs should be used in conjunction the Jobs to Be Done Theory. This theory states that the Job Story seeks to understand the user's situation and the motivations behind it. When the user's job is complex and there are multiple factors at work, a Jobs to Be Done story can help you define a new feature.